He may look like an American, and sometimes even talks like one. But for people like Ned Wiley, globalization is nothing new. Born in the US, then professionally and privately active for more than three decades in Europe, Asia, North- and South America for companies like Procter & Gamble, Foote, Cone & Belding, Publicis and Manpower, he helped raise many brands to global status.

Ned Wiley co-authored "The Impossible Advantage - Winning the Comptetitive Game by Changing the Rules" - a book that teaches how to throw strategic limitations overboard the way that Apple did with the iPod and Red Bull did against Coke. Based on the foundations of game theory, this book gives hands-on advice on how to innovate, compete and grow faster than the competition by thinking radically different.

Ned first made a mark in the world of television thirty years ago when, as Procter and Gamble's first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone & Belding, Publicis Group and Gist Communications.

Today, Ned is with one of the world's largest media companies, Axel Springer. As a Managing Director of Axel Springer Digital TV Guide, he is once again working to revolutionize the way advertisers engage consumers by helping consumers navigate the ever-changing landscape of television and video entertainment. Ned is an alumnus of the College and the Graduate School of Business at the University of Chicago.