When you prepare to speak to a group, one of the things you will instinctually do is figure out what is most important to them and address that topic.  That, in terms of journalism and news coverage, is “finding the angle.”

To get the most media coverage and publicity for your engagement, you [...]

Integrated marketing.  Multi-channel marketing.  Interactive marketing.  You’ve heard the terms but what do these really mean for the average entrepreneur or independent business person?

Today’s reality goes beyond merely connecting tactics and conducting multi-media campaigns (say, doing email and postcards).  What’s occurring is a convergence of both online and offline marketing methods as well [...]

When attempting to draw media attention to your public speaking engagement, consider the following:

Does your presentation benefit the greater good?

If so, how will you convey this? Journalists like stories that exemplify making a living while making a difference, instead of just making a buck. If this approach is new to you, brainstorm [...]