It is rare to have a speaking engagement that does not require you to produce and supply some sort of printed collateral. Collateral is any printed piece of material you supply to your participants. As a minimum, it most likely includes some handouts, and your business card. Collateral is a huge marketing opportunity [...]
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You live and die by your ability to turn one speaking opportunity into many other speaking opportunities. A good speaker, must also be a good marketer. The good news is your biggest potential marketing opportunity is your actual speeches. It is in this setting that you shine, and you are at [...] You have a great presentation, you’ve given it before and you are raring to go. Before hurrying to the next engagement, consider how to set up in advance for the best outcome. 2 to 6 weeks before engagement: You want to lay the groundwork for your talk with the [...] (Tip: It Will Help You Book Gigs) As a professional speaker, you live and die by your ability to convince people that they want to listen to you. You do that by showing them you have something interesting, unique and valuable to say. The introduction of social networking and communities, has [...] Public speaking is time consuming, and may pay little or nothing, particularly if you are a professional, not in the business of giving speeches. Getting contacts, referrals, clients and new speaking opportunities will make your time pay off. To assure maximum return on effort, consider the following tips. 1. Know your audience. Speaking directly [...] Remember that your “Speaker’s Bio” may be the ONLY information people will use to decide whether they want to hear what you have to say – or not. Most presenters make the deadly mistake of thinking that their Speaker’s Bio is a C.V. (curriculum vitae) While establishing credibility in [...] When attempting to draw media attention to your public speaking engagement, consider the following: Does your presentation benefit the greater good? If so, how will you convey this? Journalists like stories that exemplify making a living while making a difference, instead of just making a buck. If this approach is new [...] There are actually THREE audiences that you must know to make the most of your speaking engagements. The first audience is one you are familiar with; those faces looking back at you as your deliver your speech. That audience is the one you sell your message to. However, selling your message is not [...] Like many of you, I have been on more then one speaking engagement, where the people in the room, although well intentioned, were not the decision makers my message was meant for, or were not the money holders I needed to influence to gain greater access into an organizations speaking opportunities. Because, this [...] Content is KING! Have you heard that? Are you frantically pumping out articles and blogs but still not seeing results? If so, STOP! Take a deep breath. Imagine the possibility… What if you could just leverage the content you’ve already produced to bring in visitors to your website, blog or social media profile? In [...] |
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